We look at Brands as belief systems

WHY PRIMAL

Primal Branding looks at brands as belief systems. Once you create a belief system, you attract others who share your beliefs. This is central to designing a purpose-driven Brand in the 21st century. “Primal Branding” has been required reading at YouTube, one of the largest social communities on Earth. As a practice, Primal Branding has been tested on every continent, except Antarctica. (this is our stretch goal.)  root code; it’s a system; builds billion dollar brands and those who want to become a billion dollar brand;