our roots

Ask 100 people what a Brand is, and you’ll get 100 different answers.

“Primal” Branding uncovers the root code that attracts and brings people together. As human beings, we are hard-wired to cluster in groups, to associate with others, to build communities with common language, purpose, affinities and desires. For thousands of years, these human clusters of have risen seemingly spontaneously and without reason. But we have discovered the pattern behind community building that has existed for tens of thousands of years. It is systematic, definitive, predictive, and triggers the essence of what it means to be human. It is Primal.