We look at Brands as belief systems
WHY PRIMAL
Primal Branding looks at brands as belief systems. Once you create a belief system, you attract others who share your beliefs. This is central to designing a purpose-driven Brand in the 21st century. “Primal Branding” is also required reading at YouTube, one of the largest social communities on Earth, as the root code for designing advocacy and community. Primal Branding has been implemented, tested and executed on every continent, except Antarctica (our stretch goal).
We work with billion dollar Brands and
those who want to become billion dollar BrandS.
We work across industries from fashion and CPG to finance and tech and media networks. This lets us provide whipsmart innovations to create platforms that help push Brands forward.
Our book “Primal Branding” is required reading at YouTube.
Primal Branding is published in several languages and taught at smart colleges, universities, tech schools and businesses around the world.
