We look at Brands as belief systems
WHY PRIMAL
Primal Branding looks at brands as belief systems. Once you create a belief system, you attract others who share your beliefs. This is central to designing a purpose-driven Brand in the 21st century. “Primal Branding” is also required reading at YouTube, one of the largest social communities on Earth, as the root code for designing advocacy and community. Primal Branding has been implemented, tested and executed on every continent, except Antarctica (our stretch goal).
